Cookie Policy
Last updated: 1 July 2026
1. What are cookies?
Cookies are small text files placed on your device when you visit a website. They are widely used to make websites work efficiently and to provide information to the site owner. Cookies cannot run programmes or deliver viruses to your device.
2. How we use cookies
Square41 uses cookies for the following purposes:
- Analytics — we use Google Analytics to understand how visitors use the site so we can improve it.
- Advertising — Google AdSense may place cookies to serve relevant advertisements.
We do not use cookies to collect personally identifiable information about ordinary visitors, and we do not sell cookie data to third parties.
3. The cookies we use
Below is a breakdown of the cookies placed on your device when you use Square41.
Analytics
Help us understand how visitors interact with the site. All data is aggregated and anonymous.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| _ga | Google Analytics | Distinguishes unique users by assigning a randomly generated number as a client identifier. | 2 years |
| _ga_* | Google Analytics | Stores and counts page views for a specific Google Analytics property. | 2 years |
Advertising
Used by Google AdSense to serve and personalise advertisements.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| __gads / __gpi | Google AdSense | Registers what ads have been displayed and measures ad interaction. | 13 months |
| IDE | Google DoubleClick | Used to record if a user has clicked an ad and to measure its effectiveness. | 13 months |
| DSID | Google DoubleClick | Identifies a signed-in user on non-Google sites for ad personalisation. | 2 weeks |
4. Third-party cookies
Some cookies are set by third-party services that appear on our pages. We do not control these cookies. The main third parties are:
- Google Analytics — analytics and usage tracking. Google Privacy Policy
- Google AdSense / DoubleClick — advertising. Google Advertising Policy
5. Managing and disabling cookies
You can control cookies in the following ways:
Cookie banner
When you first visit Square41, a banner gives you the option to accept or decline non-essential cookies (analytics and advertising). You can change your preference at any time by clearing your browser cookies and revisiting the site.
Browser settings
Most browsers allow you to refuse or delete cookies via their settings. Note that disabling cookies may affect how the site works. Links to guidance for common browsers:
Google Analytics opt-out
You can prevent Google Analytics from collecting your data by installing the Google Analytics opt-out browser add-on.
Google ad personalisation
You can opt out of personalised Google advertising at adssettings.google.com.
6. Changes to this policy
We may update this Cookie Policy from time to time to reflect changes in the cookies we use or for other operational, legal, or regulatory reasons. The "Last updated" date at the top of this page will always show when it was last revised.
7. Contact us
If you have any questions about our use of cookies, please contact us at contact@square41.com.